I live in a city in which the gastronomic area is really important for the growing and development. That´s the principal reason we are seeing a lot of new restaurants, breweries, wineries, etc. This is not just happening here in Tijuana, but we could work as a clear example for an intelligent grow of the channel.

Is true that the government is putting extra effort in everything which is related to this topic, but is also the people who is getting involved with the wave. A lot of citizens started to create new recipes, new ways of consumption or new mixes. We could definitely say that creativity abounds in Tijuana.

The interesting thing is that the entire culture is turning now to this life style. This is proven and supported by the really good manage of digital marketing and social media from the professionals in the area. Right now you can enter to the facebook or Instagram page from any restaurant in Tijuana and you can feel as you were tasting the food. They gives you the complete experience on their digital media.

The social media of a brewery gives you minute to minute an update of their new releases. This it has become really important because their clients are waiting for new experiences all the time. This it happens because the breweries has accustomed their clients with really good products every time.  Moreover, we need to considerate we never find a brewery without a good cuisine playing together. Definitely, this provokes all the people wants to know the new releases and enjoy of a complete experience.

The key strategy and the most difficult one that has been realized, it is to involve the consumers in the marketing. This is the culmination point of a really good job, because, if the consumers feel they are being appreciated, they are getting a good service and a great product, they will have no problem sharing with their friends the experience they just had. Furthermore, the new trend is that places are being architecturally constructed to can host some photoshoots by the clients. The cultural strategy of constructing beautiful places is being a success for the entire gastronomic industry.