A lot of people goes to beer festivals, and some other don´t. The thing is, these festivals are becoming more important day by day and are changing the game for the big companies.

The truth is, the beer festivals are full of craft beer, and why not, if this is the perfect opportunity to show to the world their beer legacy.

For those who love to taste new beer styles or some variations, this is also the perfect opportunity, because the breweries try to play with their recipes to make something really surprising. Being in a beer festival is enjoy the life. Also, this is a great opportunity for those who don´t use to drink really complex beers to can start to understand how deep the beer world is and get introduced in it.

Some markets were completely taken by the big monopolies and the beer festivals are opening the entrance for the new breweries, new flavors and new innovations. The interesting part is, the big breweries are not necessarily affected, because they use to participate in this festivals offering known beer for those who like to drink the classic. This is an opportunity to expand everyone’s brand.

Beer festivals are necessary nowadays, the people love them, the breweries are beneficiated and the economy continue moving thanks to them.