Category Archives: English Notes

Beer Ideas, English Notes

The great success in the nowadays gastronomy!

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I live in a city in which the gastronomic area is really important for the growing and development. That´s the principal reason we are seeing a lot of new restaurants, breweries, wineries, etc. This is not just happening here in Tijuana, but we could work as a clear example for an intelligent grow of the channel.

Gastronomy in Tijuana shown by some Adobadad Tacos!
The clear example, some adobada tacos!

Is true that the government is putting extra effort in everything which is related to this topic, but is also the people who is getting involved with the wave. A lot of citizens started to create new recipes, new ways of consumption or new mixes. We could definitely say that creativity abounds in Tijuana.

The interesting thing is that the entire culture is turning now to this life style. This is proven and supported by the really good manage of digital marketing and social media from the professionals in the area. Right now you can enter to the facebook or Instagram page from any restaurant in Tijuana and you can feel as you were tasting the food. They gives you the complete experience on their digital media.

The social media of a brewery gives you minute to minute an update of their new releases. This it has become really important because their clients are waiting for new experiences all the time. This it happens because the breweries has accustomed their clients with really good products every time.  Moreover, we need to considerate we never find a brewery without a good cuisine playing together. Definitely, this provokes all the people wants to know the new releases and enjoy of a complete experience.

The key strategy and the most difficult one that has been realized, it is to involve the consumers in the marketing. This is the culmination point of a really good job, because, if the consumers feel they are being appreciated, they are getting a good service and a great product, they will have no problem sharing with their friends the experience they just had. Furthermore, the new trend is that places are being architecturally constructed to can host some photoshoots by the clients. The cultural strategy of constructing beautiful places is being a success for the entire gastronomic industry.

English Notes

Happy st. patricks day! #cheers!

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I love to see how everyone is looking for a Green Beer right now! But, is it really an Irish tradition?

Is the St. Patricks day week and we all are looking for an excuse to drink and get drunk. This is actually the perfect date, the weather is good and the hype is notorious.

The tradition is pretty old, and we all know a story about the Irish students who were fighting against the university authorities because they were trying to boycott the student Irish celebrations. It was a really brave strategy against all the tyranny and the green beer stayed as tradition forever (Actually some other people says that the tradition was born in NY).

I think we should ask ourselves if the green beer is actually something good. As we know the people who makes green beer, just add coloring to the beer and sometimes flavoring too. I think this situation is actually a marketing strategy made by some breweries who need to improve their sales, because being really honest, a green beer is something that calls our attention. Also, putting coloring and flavoring changes the entire essence of the beer disguising off flavors. It could be something like putting a lime in your corona.

I think the green beer it´s an American strategy to can sell beers that are about to be trash, they can fix them just making it green. Boom, surprise! Now it is not trash anymore, instead, is a great marketing strategy.
Also, I have the opportunity to ask to my Irish friend Sophie if she drink green beer, the answer was a complete NO!

We´ll probably don´t know the real intentions of the big breweries, but we can enjoy the celebration with these green beers of some other classic Irish beers. Anyway, is just once a year.

Beer Ideas, English Notes

Is it really craft beer a new tendency?

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We live in a globalized world in which everything it has to be from a known brand. Right now it matters more the brand that the quality. This means the big companies still growing and the small companies are dying or being absorbed by the market giants.

Right now we can see a “new tendency” lead by the word “craft”. The truth is, craft is not a trending, industrial it is. Everything in the past used to be craft until the industrial revolution arrived. The people used to make what the needed for their home or their survivor. When everything changed with the industry, the people started to buy everything from the industrials and forgot the crafters.

The real problem it is that we already forget that everyone can make the same things as the industries do. Some days ago, I made a couch by myself and that doesn’t mean I hate the industrial ones, just mean I wanted to make my own furniture. The industry is good, we can produce more things for more people, but the people who loves the specialized things, loves the crafts.

No person will now what you want or what you need better than yourself. Is great to can have a specialized beer which taste to the specific flavor that you want to taste. Say that craft beer is a new trend is as wrong as say that TV it was before theatre.